When the first autumn leaves start to drop, it's time to start phasing out your summer branded merchandise (T-shirts, ball caps, umbrellas, etc.) and get ready for the winter marketing blitz right before the holidays. The year might be winding down, but people don't stop buying clothes and mugs when the summer is over. By [...]
There are two main printing methods utilized across the world today: screen and digital printing. Each of these different methods has their benefits and downsides. Understanding when each is preferable is a good way to gauge when to use one for your printing methods. Screen printing is often the preferred method, but digital has its [...]
One of the biggest questions that you're likely thinking of before you screen print your tees is whether you should use vector or raster graphics. There is a difference between the two which is something that you should consider before you choose to screen print your tee shirts. Raster images are pixel-based, which means that [...]
When starting a fundraiser, there are many things to take into consideration. For many, the first thing to take into consideration is an incentive, raffles, etc. — and what to offer. While you could easily offer little trinkets, many people have found success offering T-Shirts personalized to match your cause; and often entice people to [...]
It seems that ever since humankind learned to make needles and thread to stitch together clothes, we've seen the potential of stitching to go beyond the utilitarian and into high art. Archaeological evidence shows that the use of stitching as decoration goes as far back as our Cro-Magnon ancestors 30,000 years ago, and has become [...]
Step 1: Set-Up Fabric, Thread, and Supplies Below are all the materials required for embroidery by hand: Embroidery hoop (preferably more than one in different sizes) Embroidery needles Embroidery thread or “floss” A thimble (not technically necessary, but helpful in the long run) Small scissors Chalk pencils (regular pencils work, but graphic is harder to [...]
The reality is that not all merchandise is created equal. If you are targeting tech aficionados, it obviously wouldn’t be very effective to create magnets with the local football schedule on them. In the same effect, it wouldn’t be very effective if you are trying to target families to send things that only college kids [...]
Things such as marketing with branded merchandise, advertising, word of mouth referrals, weekly and major events aimed at attracting new business and encouraging repeat customers are obviously great for bringing in the crowds and generating interest. If people can't find your business they're likely to get frustrated and give up. Equally important, a lot of [...]
The crisp cool air of fall reminds us to "fall back" an hour and think about colder weather. Summer is over and people are thinking about fall sports and the holiday season. But hold on! The fun is not over. Just like fall promotions keep your brand trending, the color changes and shorter days reframe [...]
October is Breast Cancer Awareness Month. It's an important time of the year, one that should be used to help as many people as possible learn about the brave women that are battling this painful condition and just what this battle entails. One way to begin to encourage widespread breast cancer awareness is to create [...]
Creating your own custom t-shirts can be a rewarding experience. Seeing your design come to life and being worn by other folks is nothing short of awesome. One of the most effective ways to promote your brand, organization or event is through custom t-shirts. People may throw away brochures or misplace flyers, but a t-shirt [...]
If you have a business, one of the things that you absolutely have to do is some sort of promotion to get it off the ground. Of course, there are many things you can do but probably the most cost effective way to advertise is to have promotional products to give away to potential customers. [...]
Screen printing is a process that transfers ink onto t-shirts and other materials and is, without question, one of the most popular forms of printing on t-shirts. One of the most attractive aspects of screen printing is the fact that it's both affordable and efficient. There's nothing quite like wearing (or seeing others wear) your [...]
Attempting to spice up a shirt with a logo or something similar usually requires screen-printing or heat pressing. You might not fully understand these processes, but you know that they get the job done. Still, there are differences between the two in terms of money, among other things. This is just one reason why knowing [...]
Remember, you are designing t-shirts for your audience, not for yourself. T-shirts have become universally accepted as the most convenient casual wear for both and men and women. Not only are they a fantastic piece of casual wear, but they can also become a canvas for artists to express themselves and businesses to promote [...]
In today's world, it is more important than ever to be aware of potential money making outlets. It is also important to be aware of ways to use one's given talents effectively and have an artistic outlet. Many people have found that starting a clothing line of their own can be the perfect choice. Starting [...]
If you are planning to print your own design on T-shirts or other promotional products to promote your event, company or organization, then it would be wise to consider taking a closer look at the negative space in your designs. In a nutshell, the negative space refers to the space found around or between one [...]
T-shirts are a popular clothing item to wear on a daily basis because they're casual, comfortable, lightweight and offer so much variety and customization. Not only do they come in a variety of shapes, but they can also display any picture or pattern imaginable—you can even order custom shirts designed just the way you want [...]
Building your new business or expanding your already-established one can be feel like a daunting task. There are so many new ways to advertise with a growing digital world. However, before there were search engines and social media, one of the best ways to grow your business was through word of mouth. This is still [...]
The modern day fashion industry is highly dynamic and transformative. Every season, new outfit and designs are released into the market to satisfy the growing appetite for trendy clothes. Screen printing stands out as one of the most popular methods for decorating fabric. Under this method, the designs are usually separated by color, before they [...]
