Using promotional products is an effective way to make people aware of your product, service, organization or cause. Promotional items can last a long time, turn the people receiving them into an unpaid, passive marketing agents and attract the attention of people in variety of demographic groups. Plus, promotional products are generally inexpensive and can be imprinted with vital contact information. People love receiving them and gladly share them with and show them off to family and friends. The key is picking the right promotional product. Read below for helpful tips, search for products here and give us a call today!
Things To Consider
When trying to decide on which promotional products to use to reach out to your desired audience, there are a number of things you should consider. They include:
- Your Budget
- Target Audience
- The Recipients
- Where And When They Will Be Distributed
- How Long You Want It To Work
- How It Will Be Used
- Creating Walking Billboards
- How Much Time the Product’s Delivery Will Take
1. Your Budget
Promotional items can cost from a few pennies to several dollars to produce. Choose an item that enables you to get as much impact for your money as possible.
2. Target Audience
Consider who you are trying to reach with your promotional items. If it’s the corporate crowd, choose mouse pads. If it’s beach goers, logos on umbrellas or beach balls are a better choice.
3. The Recipients
The age, income level, occupation, interests, sex and educational level of the person receiving the promotional item all make a difference in its effectiveness. Those factors should inform which promotional item you choose to market your product or service.
When and where a promotional item will be given away should help determine the type of item you choose. At conferences pens, mouse pads, thumb drives and tote bags work well. Logos on hats and towels work well at the beach, and crowds of beach goers will see them throughout beach season.
5. An Enduring Message
Promotional hats, t-shirts, mugs, tote bags, water bottles and pens can continue to share information about your company, products or services for years. For a one-time event, a less durable, inexpensive item like paper fans or paper bags may be the best choice.
6. Useful Items
If you want as many people as possible to see your promotional item, and if you want people to keep the item for long time, choose an item people use often. Mugs, pens, thumb drives, t-shirts, mouse pads and tote bags all fit the bill. People will usually stick cute but useless items in a drawer or throw them away.
7. A Walking Billboard
Promotional items like t-shirts, hats, bags and bumper stickers turn the recipients into walking billboards. If you make the promotional item something people will want to use regularly, you will get more bang for your buck.
8. Production And Delivery Time
Making sure you can produce and deliver your promotional products in a timely manner is very important. Some products can take weeks to produce and deliver. Allow at least a couple of weeks before you need the items, and you’ll be good to go!