Promotional giveaways are a fun way to get your brand’s name out there, and keep people seeing it again and again. In fact, brand recognition is one of the most important methods of marketing. When deciding what items to give away, there are a few obvious ideas that come to mind – and they are [...]
Those special events in our lives that mean so much to us, birthdays, weddings, even funerals al give us a moment in time that we want to highlight with a keepsake. Embroidery has long been one of the most beloved ways to add a special touch to things that you want to keep for yourself [...]
Most people think screen printing is easy, but it is one of those skills in the embroidery industry that take years to perfect. Several decades ago, screen printing was left to the chosen few who had the money and the tools, and most of the times only simple logos were used. As days go by, [...]
You may be wondering if promotional items would be a benefit to your business. There are several reasons why promotional items can be beneficial for your business, no matter what size it is or market it's in. Below are some of the top reasons companies take advantage of promotional items: Marketing Promotional products provide an [...]
You often hear that happy employees lead to happy customers, which lead to repeat customers and successful business. The key? Happy employees. It is important that you not only pay your workers, but that you acknowledge and reward their hard work and dedication. When you recognize an employee's excellent workplace performance with customized incentives, it [...]
Working with clients who were referred by people you know and get along with can often be more enjoyable than with people who you do not know. These people tend to be easier to get along with, and working with people you get along with and enjoy helping, increases your quality of life considerably. One [...]
When it comes to your clients, especially the ones who send you more business, building trust and keeping your service fresh in their thoughts is an important business strategy. You need to be as memorable as Georgia was to Ray Charles when he sang “Georgia On My Mind.” Importance of ROI Little gifts and promotional [...]
The contrast between creating a professional representation and a casual or basic representation can be the difference in customer acquisition and passers-by. The quality appearance of a crisp, well-defined embroidery logo is undeniable. Additionally, the provider of the embroidery service must maintain a standard of excellence that is evident in the products they offer. By [...]
When you need a design printed onto a garment or promotional item, you’ll have some printing options to choose between. Screen Printing has been used to transfer designs onto items for decades. More recently, Digital Printing, or Direct to Garment (DTG), has become a popular way to transfer highly detailed designs onto garments. Which method [...]
Distributing promotional items is a great way to increase people's awareness of your company and its products and services. Once you have created the attractive promotional products you need to gain the attentions of prospective customers and clients in your target demographic, the next step is to find the most effective ways to get the [...]
The screen printing and embroidery industry has many methods, techniques, and features the lead to a great final product. One of these features is embroidery backing, or stabilizers. What are embroidery stabilizers? Is one stabilizer better for a specific purpose? Embroidery Stabilizers Embroidery is specialized stitching that can be used to emphasize your company name, [...]
Screen printing is a great way to create effective, long-lasting promotional items like bags, t-shirts, flags, banners, and more. However, it is important to use the right type of ink to get the best results. Ink used for screen printing is more viscous than standard ink and has a variety of other properties to meet [...]
Screen Printing Certain aspects of screen printing are challenging and require a lot of extra attention. This includes certain products, artwork and placements. These unique factors are detailed below. Ribbed Fabrics Ribbed fabrics are challenging for screen printing. The ink used is called plastisol and sits on the top of the fabric. It will not [...]
