When someone purchases custom embroidered shirts, hats or any other promotional items, it can be a great way to market their business and get people to ask questions. One reason why it is such a great tactic, especially for a new business owner, is because there is not a huge cost associated with it. Of course, there will be some money spent, but it does not come close to the amount of money that could be spent with other marketing tactics. Unfortunately, some people do make mistakes when ordering custom apparel. Many common mistakes can be avoided by doing a bit of research on the products that are being ordered.
Monitor the Quality
Not all customized apparel is created equal. It is very important to order a sample of the embroidered product before placing a large order. By doing this, the quality of the product can be taken into consideration. It is not enough just for the name of the company to be on the apparel. The logo has to look neat and professional, and the quality of the clothing itself needs to be high. Otherwise, the company will be sending the wrong message to the consumers.
If it seems like the custom apparel business is taking shortcuts on something as small as the quality of a shirt, then it may be safe for customers to assume they do not care. This may also indicate that the custom apparel provider is taking shortcuts on other things within the company as well. If a company does not give samples, then maybe another company should be considered. It’s also a good idea to make sure they have some form of return policy in effect.
Use the Product and Try Items On
Whether it’s an embroidered polo or any other promotional item, it is important that the product is nice enough to be used. If the item is a pen, make sure the quality is good enough for someone to want to use it in public. If the promotional product is a shirt, make sure it is stylish enough for someone to want to wear it in public. The whole idea is for the person who receives the promotional item to use it and create more customers for the business. If the item is unusable, then this will not happen.
It is equally important to take any promotional item on a test run before giving it to any customer. If the promotional item is a shirt, then try it on yourself. By doing this, you will be able to tell if the fit works and if the sizing is accurate. No one wants to give out a shirt their customer cannot even wear. If the promotional item is a pen, it is important to use it. Some businesses send out pens that do not even work or drip ink everywhere. By taking these steps, you can better know when to toss out an idea if the item does not work properly or is cheaply made.
Taking these steps will ensure that, as a business owner, you are purchasing high quality products that will create a positive experience for your customers.