Go Beyond Tees and Caps: 7 Unexpected Items You Can Embroider (That Become Brand Ambassadors)

When most people think of embroidery, they think of the classics like t‑shirts or baseball caps. And while those are a staple for events, teams, and giveaways, embroidery can do so much more. From adding polish to professional office items to making school uniforms more personal, embroidery lives beyond the cotton tee.

Here are 7 unexpected products you may not have known are perfect platforms for embroidery—and how schools, businesses, and organizations are using them to stand out.

1. Office & Campus Chairs

Yes, you read that right. Fabric-backed chairs—like those in conference rooms, faculty lounges, or lobbies—can have embroidered logos.

It keeps branding visible in professional environments year‑round and gives a subtle but polished look to shared spaces.

Great For: School district boardrooms, university staff lounges, company offices.

2. Blankets & Throws

Think cozy but branded. Embroidered fleece blankets are popular giveaways and thank‑you gifts.

Unlike t‑shirts, these last for years, get used at home or at outdoor games, and feel high value. When someone curls up under one, your logo is stitched to their memories.

Great For: Campus bookstores, alumni gifts, corporate client appreciation.

3. Caps & Beanies

Okay, hats might sound common—but the range of styles now available (flat-brim caps, knit beanies, visors) make them more versatile than ever.

Embroidery adds texture that printing alone can’t. It feels substantial and eye‑catching on headwear that gets daily wear.

Great For: Athletic teams, campus merch stores, company giveaways at trade shows.

4. Tote Bags & Backpacks

Reusable bags are everywhere—and embroidery takes them from “swag” to “keepsake.”

Screen printing on bags is common, but embroidery signals quality. Stitched logos stand out sharply whether it’s a sleek canvas tote or a rugged backpack.

Great For: College orientations, faculty gifts, conference attendees, promotional campaigns with longer shelf life.

5. Polo Shirts & Professional Wear

This one is about identity and professionalism. Embroidered polos, button-downs, or even lab coats offer a clean way to represent your logo without being flashy.

Because embroidery blends into the garment rather than sitting on top like ink, it looks more professional and lasts longer in laundry cycles.

Great For: Staff uniforms, nursing school labs, student ambassadors, small business teams.

6. Towels (Yes, Towels!)

Think locker rooms, athletic centers, or school bookstores. Towels are a surprisingly great canvas for detailed embroidery.

People use towels almost daily, and having a stitched logo on them turns a basic household (or gym) item into a brand connector.

Great For: University athletic programs, swim teams, customer giveaways at spas or fitness studios, golf outings.

7. Caps Off—Graduation Stoles & Sashes

This one surprises a lot of folks. Many schools and universities now personalize stoles or sashes with embroidered designs for milestones, organizations, or causes.

A one‑time, meaningful item that gets photographed a lot. It’s not only memorable for students but also shows off the institution’s brand in graduation keepsakes for years.

Great For: Colleges, high schools, affinity groups, alumni ceremonies.

Frequently Asked Questions About Embroidery

Isn’t embroidering on thick items like blankets and backpacks really expensive?

While the cost is higher than a standard t-shirt, it’s important to think in terms of value and impact. The “cost per impression” on a durable item that gets used for years is often much lower than on a cheap, disposable one. It’s an investment in a premium, long-lasting promotional piece that makes a much stronger statement.

How well does embroidery hold up to washing and wear on items like towels and aprons?

Incredibly well! That’s one of its biggest advantages. We use high-quality threads that are colorfast and designed to withstand repeated washings and heavy use without unraveling or fading. An embroidered logo will typically outlast the garment it’s on.

Are there limitations on what kind of designs can be embroidered?

Yes, embroidery works best with bold, clean designs. Extremely small text or very intricate details with subtle color gradients can be difficult to replicate with thread. Our team can work with you to simplify or adapt your logo for embroidery to ensure it looks sharp, clear, and professional.

Do I have to order a huge quantity of these custom items?

Minimum order quantities vary depending on the item and the complexity of the setup. However, they are often more accessible than you might think. It’s best to talk to us about your specific project. We can help you find a solution that fits your needs and your budget.

Can you embroider on any kind of material?

We can embroider on a huge variety of materials, including cotton, polyester, fleece, denim, canvas, and even some leatherettes. The key is that the material can be “hooped” (held taut in a frame) for the machine. For more delicate or unusual materials, it’s always best to consult with our team first.

Why Step Beyond the T-Shirt?

Embroidery on tees is tried‑and‑true, but trying unexpected surfaces:

• Extends visibility (blankets in living rooms, bags in grocery lines, towels in gyms).
• Upgrades perceived value (embroidery feels polished and upscale).
• Lasts longer (stitched logos hold strong even after years of use).

In other words, it’s not about replacing the beloved t‑shirt—it’s about amplifying your brand reach with other everyday items.