Everywhere you look there are ads for businesses or products. When you are in your car, you’ll see billboards or yard signs. You go to the grocery store and your receipt has advertisements for local businesses. You browse the internet and there are tailored advertisements based on what sites you have visited. Why so many advertisements? Because they work. They promote your company and increase cash flow.
Avoiding Advertisement Apathy
Given all of these advertisement stimuli that we are exposed to on a daily basis, there is a type of advertisement blindness that people have developed. How do you get around this? Promotional products. This gives the consumer something tangible. It isn’t something that they could drive past, click away from, or inadvertently throw away because it was attached to something that would usually go into the trash.
Using the Potential in Promotional Products
Why use promotional products? Let’s look at the statistics:
- 8/10 consumers have 1-10 promotional products in their home or office
- 6/10 don’t throw the products away when they receive them
- 85% of people receiving a product decide to do business with the company the product was received from
- 91% of promotional products kept are in the kitchen (such as magnets or cups)
- 66% of consumers give the promotional product away if they don’t have use for it therefore helping advertise your company
- If they are given as a gift, the customer is more likely to remember the name of the person it was given by for at least a year
- Promotional gift items bring in 500% more sales than regular advertisements
Choosing Promotional Products that Work for You
Given these statistics, it makes sense to use promotional products. There are several things to take into consideration when deciding to send out promotional products.
- Does your company create a product that could be used for a promotional product? For example, a doctor’s office might give out first aid kits as a promotional product.
- Is there a holiday or festival that promotional products could be given out at? For example, giving out red, white, and blue water bottles at a Fourth of July celebration.
- Remember that the majority of promotional products are found in the kitchen, so using a coffee mug, a cup, or a magnet that could be placed on the fridge are good ideas to consider because they will be seen by the consumer on a regular basis.
- Decide what type of advertisement you are going to use because the product you decide on needs to have adequate space for the information. Decide if you want to include the company information, a logo, and/or an advertising slogan.
Once you decide what you would like to use as your promotional product, give River City Screenprinting & Embroidery a call and they can help you finalize your order. If you can’t decide on what you want, they offer hundreds of promotional items that can be viewed in their catalog available online. If you don’t see something you like, contact them and they will help you find similar items.