Your company means a lot to you. You’ve worked hard to ensure your brand has the right image and identity, so now it’s time to ensure the world knows!
Today there are more ways than ever to get your brand identity out to the public, and a great way to start is with branded apparel and custom promotional products.
Branding your company’s workwear will not only make your staff look more professional, but it will also create a strong impression with customers and clients. High-quality branding of any kind helps ensure that your business gets noticed. Including clothing as a part of your overall branding scheme will serve as a form of advertising wherever your employees and staff members go.
There are several ways to brand your workwear and uniforms, and it’s more affordable than you might think.
For starters, you should consider standardizing your team’s apparel to create consistency. Everything from outfit and garment type to colors and designs should be standardized to avoid confusion and sending mixed messages. People will remember a brand better if there is a clear, cohesive image they can associate with it.
As far as branding workwear, a classic choice is a professionally embroidered logo. Your logo can be displayed in a wide variety of locations on a variety of garments, such as an emblem emblazoned in the upper left of polos or on the bottom of the hem of aprons. Another great option is screen printing a more in-depth design on the workwear, which can communicate a lot about your brand with art and printed messages. This is especially great for apparel such as restaurant t-shirts.
When it comes to promotional items, there are almost too many varieties to count. From pens to tote bags, to mugs and letter openers, the options are almost limitless. Each one of these can be used to display your logo, colors and any other messages or art you want your brand to be associated with.
No matter how you decide to promote your brand identity, the most important thing to keep in mind is to keep it all consistent in each aspect of your business—everything from signs, interior colors and decor at your office building, your website, and all promotional materials should feel cohesive and communicate your core brand pillars.
This is, of course, easier said than done–and all of this can be a bit overwhelming! That is why it can be a wise choice to consult with branding experts who can help you every step of the way. From brainstorming ideas to digitizing your logo and designs, to execution and delivery of your high-quality apparel and promotional products, you need someone by your side to ensure the whole process goes smoothly. If you’re in the Central Texas area, RiverCity Sportswear would love to help you with your branding project! Give us a call to discuss your needs.