Branding is increasingly becoming a very important part of building any business. Reaching out to potential customers and controlling the way your brand is presented to the public is more important today than it’s ever been. So while you probably know that distributing well designed printed materials like a stationary system for your brand is essential, your business may benefit from more unique and fun touch points. Emblazoning your logo on products that relate to your business is a great way to do this.
It can be a challenge, however, determining what merchandise would be most beneficial to your brand and marketing goals. Below we will discuss some ideas for creating branded merchandise that is both fun and relevant to your brand.
Any business, regardless of clientele, products, or services, can benefit from branded clothing. From a simple monogram on a polo shirt to baseball caps and even shoes, clothing is one of the best stages on which to present your brand and its values. People often wear clothing to show their allegiance to certain lifestyles or groups, and having your logo or brand message on clothes is a great way to give people a chance to connect with and show their love for your brand. This also applies to clothing accessories. Pin buttons are very popular and lend themselves to all kinds of messages, while jewelry can be a classy way to display you r logo. Anything wearable is a good start for merchandising for any business.
Everybody loves sweets. While they get eaten, their packaging usually doesn’t, so branded confectionery has become pretty popular in recent years. This can be as simple as a plastic case sporting your logo, full of candy to be given out as gifts to clients who’ll love the candy but keep the case around to store things in down the road. They make great free treats that gets your image out in a small but lasting way.
For parties and gatherings, cupcakes or other party favors are also easily branded. Even paper plates with your logo can be used at dinner events. If food is involved, it’s a safe bet peoples’ reception to your brand will be a bit more open and positive.
For any company dealing with technology or electronics, branding electronic accessories is a very useful way to make sure people will keep your merchandise around for a long time. Smart phone usage makes sure that not a day goes by that USB chargers and adapters don’t get used, so having your logo or monogram on one of these peripherals will definitely leave a lasting mark. Though desktop computers have been giving way to mobile, mouse pads are still a safe bet. Flash drives are also very good options. So if your brand involves technology, innovation, or just a forward-thinking lifestyle in general, technology is a great way to go to get your image out to relevant channels.
If you have an athletic-oriented brand or even just brand pillars that promote a healthy lifestyle, branding fitness gear is a great way to reinforce these values while putting out products that people will be proud to use and display. Water bottles of all kinds lend themselves well to monogramming or even all-out branding, and backpacks make prominent canvases to present your brand. Sunglasses, bike chains, swimming caps—the list goes on.
These are just a few ideas of how your brand can be presented in relevant contexts that reach wide audiences. The list can go on for days, but the important thing to remember is that you need to use outlets that make sense for your brand. If your merchandise makes sense for your brand and reaches the audience your brand resonates with, monogrammed or branded merchandise can be a very good way to not only build your brand exposure but also create a way of life out of your brand. Because a brand isn’t defined by the people who market it, but by the consumers who embrace it.
If you’re ready to start spreading your brand and gaining brand recognition with promotional items, give us a call at RiverCity—we’d love to work with you!