Branding is increasingly becoming a very important part of building any business. Reaching out to potential customers and controlling the way your brand is presented to the public is more important today than it’s ever been. So while you probably know that distributing well designed printed materials like a stationary system for your brand is essential, your business may benefit from more unique and fun touch points. Emblazoning your logo on products that relate to your business is a great way to do this.
It can be a challenge, however, determining what merchandise would be most beneficial to your brand and marketing goals. In this 2-part post we will discuss some ideas for creating branded merchandise that is both fun and relevant to your brand.
Any business, regardless of clientele, products, or services, can benefit from branded clothing. From a simple monogram on a polo shirt to baseball caps and even shoes, clothing is one of the best stages on which to present your brand and its values. People often wear clothing to show their allegiance to certain lifestyles or groups, and having your logo or brand message on clothes is a great way to give people a chance to connect with and show their love for your brand. This also applies to clothing accessories. Pin buttons are very popular and lend themselves to all kinds of messages, while jewelry can be a classy way to display you r logo. Anything wearable is a good start for merchandising for any business.
Everybody loves sweets. While they get eaten, their packaging usually doesn’t, so branded confectionery has become pretty popular in recent years. This can be as simple as a plastic case sporting your logo, full of candy to be given out as gifts to clients who’ll love the candy but keep the case around to store things in down the road. They make great free treats that gets your image out in a small but lasting way.
For parties and gatherings, cupcakes or other party favors are also easily branded. Even paper plates with your logo can be used at dinner events. If food is involved, it’s a safe bet peoples’ reception to your brand will be a bit more open and positive.
In a few days we will look at some more ideas for building your brand with promotional items… stay tuned!